During the nineties in the United States there was a strong campaign against marijuana and prohibit everything related to the plant. The government's actions reached such a point that President Bill Clinton asked the company Adidas to change the name of the shoe line " Hemp " (hemp), since he considered that the name could promote the consumption of marijuana. The president of Adidas , responded to such a request that " no one would smoke their shoes ."
Believe it or not, the efforts to legalize the use of cannabis and the world of sneakers are not totally alien. Hemp , which consists of the fiber from the stem of the plant, is widely used to produce many types of materials, including textiles, since it has great durability, resistance, and sustainability.
And as more people around the world have changed their minds about cannabis , the stigma of using the plant for industrial and fashion purposes has been removed.
Seeing the benefits that hemp offers, the companies that produce sneakers have not been left behind. Just as Adidas did in the 1990s, in recent years they have come back to release hemp-based products. In 2018, he collaborated with BAIT and they released a “ 420 ” version of their classic Stan Smith Vulc . These shoes have a texture similar to the buds of the plant and have a small bag on the tongue for any cannabis fan to keep what they need secretly.
This pair is not only an excellent option for sneaker collectors, but also for all those who like cannabis culture .
We are sure that as we continue to open up to the opportunities that this plant presents us, more sneaker brands will seek to work with hemp as a material for their products.
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