News

The relationship of almost two decades between Vanessa Bryant, widow of Kobe Bryant and the company that controls the properties and assets of the former Lakers player, has come to an end with Nike in April 2021. The brand is the most used by NBA players. Nike, whose role was key in the rise of the athlete as an international icon, stated that "Kobe Bryant was an important part of the company's deep connection with its consumers. He demanded of us and made everyone around him better. Although our contractual relationship has ended, he remains a deeply loved member of...

During the nineties in the United States there was a strong campaign against marijuana and prohibit everything related to the plant. The government's actions reached such a point that President Bill Clinton asked the company Adidas to change the name of the shoe line " Hemp " (hemp), since he considered that the name could promote the consumption of marijuana. The president of Adidas , responded to such a request that " no one would smoke their shoes ." Believe it or not, the efforts to legalize the use of cannabis and the world of sneakers are not totally alien....

The new Nike tennis shoes in collaboration with Rosalía will make you feel like you are in the Mediterranean with the design inspired by the famous Spanish espadrilles. The Rosalía x Nike Air Force 1 Espardille are the perfect mix between Nike Air Force 1 and typical espadrilles . Ideal to enjoy in the best way this summer. Rosalía revealed her collaboration with Nike through Instagram. In the photos you can see the cream color of the sneakers with a sole that appears to be rubber and exposed white seams, making direct reference to the espadrilles. The sneakers include wide...

If you are reading this, surely you know even a little about sneakers. You know about the most important brands, styles, colors and even how to identify originals from fakes. But something you may not know is where the word sneaker comes from . This was the first word used to describe this type of shoe; and although there are words like tennis, shoes or trainers, a true fan knows that the most used word is sneaker. To know its origin, it is important to go a little into the past, specifically to the 19th century. The development of new...

In the mid-eighties, the appearance of Michael Jordan in the NBA completely changed the sneaker industry because the brand was created: Jordan. Hand in hand with designers Peter Moore, Bruce Kilgore and Tinker Hatfield, Nike managed to create the most famous sneakers of all time. In fact, they still are, more than three decades later.  The first Air Jordan 1s were created to measure for the player, but some time later they began to manufacture standard sizes for anyone.  But his story goes beyond his incredible design because in reality, Michael did not want to sign with the company, he...

I hope and you are ready for the launch of the new Yeezy 500 Taupe Light from Adidas. The design of these chunky-soled Kanye West sneakers have caused a sensation in the community and with its imminent launch it is a guaranteed success this summer. The design of these sneakers is similar to the Blush but slightly different. The upper of the shoe features a taupe colorway that covers suede, mesh, and leather for that sleek look. The upper is comprised of full-grain leather and suede overlays that offer a premium , soft-touch finish along with durable, supportive wear. The...